See through others' lenses in The Random Camera Project

Getty Images initiative conceptualized by Ogilvy RedCard Singapore

Singapore, February 24, 2010 /PN - WPP/ Droplets of rain on the window. Someone laughing. A busy traffic junction. Inspiration can come from anywhere and with Getty Images’ The Random Camera Project, conceptualized by Ogilvy RedCard Singapore, inspiration can be had through someone else’s eyes.

Getty Images, the world’s leading creator and distributor of visual and digital media content, has, in recent years, expanded its product offering, to provide audio and video footage for its customers in the creative and editorial arenas. With an objective of communicating Getty Images’ portfolio of products to its creative target audience, Getty Images’ brief to Ogilvy Redcard was to create a piece of direct mail that would highlight its wide product offering in a lively and interactive way.

Ogilvy RedCard turned to Getty Images’ extensive imagery offering for inspiration and were able to create inspiring mood boards from the content found on their website. Putting together all the required elements – inspiration, images, user involvement, randomness – it was but a short jump to The Random Camera Project.

With 300 branded disposable cameras, Getty Images spread the word about the project and availability was on a first come, first served basis. Within two weeks, all the cameras were given out to the target audience of creative professionals in the media industry in three markets: Singapore, Thailand and Hong Kong.

The challenge to the target audience was to take pictures of anything and everything with the cameras before returning them to Getty Images. Getty Images then processed the photos and in return, sent them someone else’s set of pictures. At the same time, all images were uploaded onto a website for public sharing and viewing, which is now live.

Rupert Harrow, Senior Sales Director, Getty Images commented: “As Getty Images looks to continue to communicate and highlight its growing product offering and transition to a digital media company in Singapore, Thailand and Hong Kong, our brief asked Ogilvy Redcard to transmit that message in a fun and exuberant way. Ogilvy RedCard has an impressive track record of delivering engaging, creative, promotional work that delivers results and they created and executed a unique and highly creative idea that has caught the imagination of the creative community.”

Ross Fowler, Copywriter, Ogilvy RedCard added: “From the very start, our objective was to step away from the typical direct mail-like branded stress toys and USB sticks. We took a long look at the brand proposition of Getty Images, which centred around the theme of ‘inspiration’. Rather than create a forgettable object that had little use and would clutter the recipient’s desk, we decided to get them involved and inspired through an interactive project and as such, created the The Random Camera Project.”

To date, more than 220 cameras have been returned and processed.


  1. smartshoper says

    Best Cheap Digital Camera with No Strings Attached

    If you are looking for a great deal and want to possess the best cheap digital camera available in the market you will be wasting your time googling the term ‘best cheap digital camera’. The best way to get your hands on the best cheap digital camera deal is to go to the site mentioned below and take your time picking and choosing. You are sure to find the best deal here.

    Visit to get yourself the best cheap digital camera available any where.


    سما احمد says

    شركة رش مبيدات جنوب الرياض
    شركة رش مبيدات شمال الرياض
    شركة رش مبيدات وسط الرياض
    شركة رش مبيدات غرب الرياض
    شركة رش مبيدات شرق الرياض
    شركة رش مبيدات بحريملاء
    شركة رش مبيدات برماح
    شركة رش مبيدات بظلم
    شركة رش مبيدات برأس تنورة
    شركة رش مبيدات بالحناكية
    شركة رش مبيدات بالمويه
    شركة رش مبيدات بالغزالة
    شركة رش مبيدات بينبع
    شركة رش مبيدات بالعزيزية
    شركة رش مبيدات بالبطحاء
    شركة رش مبيدات بالحائر
    شركة رش مبيدات بالمعذر
    شركة رش مبيدات بالعريجاء
    شركة رش مبيدات بعرقة
    شركة رش مبيدات بالملز
    شركة رش مبيدات بالنسيم
    شركة رش مبيدات بالعليا
    شركة رش مبيدات بالروضة
    شركة رش مبيدات بالسلي
    شركة رش مبيدات بالشمال
    شركة رش مبيدات بالشميسي
    شركة رش مبيدات بالشفا
    شركة رش مبيدات بنمار
    شركة رش مبيدات بالسليمانية
    شركة رش مبيدات الرويضه
    شركة رش مبيدات ببيشه
    شركة رش مبيدات بالجــوف
    شركة رش مبيدات بزهبات
    شركة رش مبيدات بساجر

    Unknown says

    Super website with a great sha and amazing stories is ur web.. please keep doing what u do now.. thanks to you.
    Agen Bandarq
    Agen Domino99
    Domino Online
    Agen Poker
    Bandar Domino99

3 comments so far. What do you think?

Note: Only a member of this blog may post a comment.