Photography News

June 22, 2011 /Photography News/ PhotoShelter yesterday released The Photographer’s Guide to Selling Like a Pro, a free e-book providing photographers with concrete strategies and firsthand insight on how to grow a photography business through better sales tactics. Providing key business tips direct from veteran sales leaders from the advertising, automotive, travel, insurance, and home shopping industries, this downloadable e-book offers photographers an up close look at how to succeed in sales using the pros’ proven tactics. The e-book can be downloaded at http://www.photoshelter.com/mkt/research/sales-tips-for-photographers.

“Photographers don't need to reinvent the wheel to increase sales,” said PhotoShelter CEO Allen Murabayashi. “Learning from other industries is the quickest way to jumpstart your business. We’re confident that this guide will give photographers tried and true techniques to attract new customers, successfully negotiate more sales, and establish long-term client relationships.”

Each in-depth interview unveils key sales and marketing tactics that drive results and reveals how these same strategies can work for photographers today. The free e-book showcases industry experts’ top tips and best practices on everything from cold calling, pitching, negotiating, closing and renewing sales, staying on prospects radar, and more – all to help photographers unlock their hidden sales potential.

PhotoShelter has now published 10 free e-books on key business topics for photographers. The 2010 - 20011 reports, including guides on email marketing, Facebook fan pages, search engine optimization, and starting a photography business can be downloaded directly here: http://www.photoshelter.com/mkt/research/.