Photography News

The Ultimate Social Media Camera Allows Users to Snap, Print, Post, Party! 

New York, June 27, 2012 /Photography News - Polaroid/ Polaroid introduces the Z2300 instant digital camera at the 2012 CEA Line Show taking place June 27-28 at the Metropolitan Pavilion and Altman Building in New York City.  The newest addition to the Polaroid instant digital camera line, the Z2300 features an integrated printer with ZINK® Technology, enabling users to instantly capture, edit and in less than a minute print full color, 2x3" prints.  Along with the ability to easily upload images to any social media platform, the Z2300 combines a compact form factor with a host of fun, easy-to-use features to create the ultimate social media machine. The camera is available in white and black and houses a 10 megapixel image sensor. The large 3.0" LCD display makes it easy to frame and review images and capture video in virtually any setting. 

Ever since the introduction of the Polaroid Land Camera in 1948, people around the world have enjoyed the magic of Polaroid instant photography. Polaroid continues instant sharing in the 21^st century with the Polaroid Z2300 camera which allows the user to take and instantly share pictures digitally and in print. 

"Polaroid invented instant photography, and for the past 75 years the brand has been synonymous with instant gratification, ease-of-use and fun," said Polaroid President Scott W. Hardy. "The Z2300 represents the next step in the evolution of that proud tradition and it was designed to fully integrate the classic Polaroid instant photography experience into today's digital, social world. Portability, creative expression and the ability to share your most memorable moments in digital or print form all come standard in the Polaroid Z2300 camera's compact body." 

Printing without Ink

Offered by C&A Licensing, LLC, an authorized Polaroid licensee, the Polaroid Z2300 camera carries on the tradition of its analog predecessors, but with a smaller, more compact form factor that is designed for portability. The Z2300 combines a 10.0 megapixel digital camera with ink-free Zero Ink Printing Technology to deliver a vibrant and highly saturated 2x3" print. The patented ZINK Paper® is an advanced composite material with cyan, yellow, and magenta dye crystals embedded inside.

Before printing, the embedded dye crystals are clear, so the ZINK Paper looks like regular white photo paper. The Z2300 uses heat to activate and colorize these crystals, delivering clear, vibrant prints in less than a minute. The Polaroid Z2300 camera also allows for customizable printing options, including your choice of the iconic Polaroid Classic Border Logo or full bleed and contemporary 2x3" photos with sticky back. The ZINK prints emerge fully developed and protected by a smudge-proof, water-resistant coating.

Polaroid. Share Life in an Instant.        

Designed to appeal to instant photography enthusiasts both old and new, the Z2300 instant digital camera weighs less than a pound and features a compact body style that fits into your pocket. The simple and intuitive features make image capture and instant printing effortless, while the rechargeable lithium-ion battery enables multiple captures and prints per charge. Images on the Polaroid Z2300 camera's 3.0" LCD screen are sharp and vibrant. Record and playback your videos using the built-in speaker to share it with your family and friends before you connect to your PC. Just like a regular digital camera, your images can be automatically saved to the on-board SD card. The Z2300 camera's on-board editing suite allows you to review and crop your pictures right on the camera without transferring them to your PC. And you can choose to automatically print every picture or wait for the perfect shot to avoid wasted prints. The Polaroid Z2300 camera was designed to reflect the unique personality of all those who use it to capture and share life's most memorable experiences.

Beginning on Monday, July 2, 2012 instant photography fans can enter a giveaway for a chance to win a free Z2300 before it hits store shelves. Three winners will be randomly selected. The sweepstakes ends July 22, 2012. Fans can view full sweepstakes rules and enter via Polaroid's Facebook page, www.facebook.com/Polaroid. All entrants will also receive a $50 promotional code good toward the purchase of a Z340 camera via www.polaroid.com.