Hasselblad Opens Its New Design Centre In Italy
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| Hasselblad Lunar Design Process. Photo: Hasselblad |
October 10, 2012 /Photography News/ Headed by Luca Alessandrini, the company's New Business
Development Director, the centre, with its base close to Venice and
the Italian fashion industry, will implement Hasselblad's new
strategy to gain market share in new consumer segments with
products that boast exceptional design and engineering.
Hasselblad Chairman and CEO Dr. Larry Hansen said: "The region
we have chosen for this new centre of design excellence is home to
many high-tech manufacturers, including those working in the watch,
high end automobile and aerospace industries."
"We plan to capitalise on having the best of both worlds with this
new Italian centre and our traditional Swedish camera manufacturing
expertise."
The first Hasselblad product designed in Italy is Lunar,
the company's luxury mirrorless, interchangeable lens camera. For the first time ever Hasselblad is
incorporating carbon fiber, titanium, wood, leather and precious
metals in this state-of-the-art camera, which is set for launch
early next year.
The company has announced it is also planning to build a new DSLR,
a new compact camera, and its own line of accessories, bags and
tripods.
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