Fine art printer Point101 launches new look, new site, and new products
Point101 is a fine art and photography printer providing high-quality, beautiful prints and mounts to customers, traders, and emerging and established artists. On Friday, July 4, it launched a new visual and verbal identity and website.
July 10, 2014 /Photography News - Point101/ Point101 is a fine art and photography printer providing high-quality, beautiful prints and mounts to customers, traders, and emerging and established artists.
The new identity celebrates craft, openness, freedom and artistic expression: in the logo’s colour, spacing, and cut-away letters; in the limitless compositions made from the logo’s pieces; and in the ultra-reduced typographic approach.
A new slogan, “Fine print.”, summarises the studio’s considered service and affinity to fine art.
The website has been refined and streamlined to give visitors a more enjoyable browsing experience. Point101’s industry-leading image upload and room preview systems have been integrated into the new site. New website copy is engaging, witty.
Along with the brand refresh, Point101 has launched several new printing and mounting products, including photo blocks; DiBond, MDF and Gatorboard mounting; 12 new frame mouldings; and four new giclée papers.
“We’re delighted to have launched such an intuitive, engaging revamp of Point101” said Kerry Keays, director of Point101. “We’ve updated our products. We’ve cleared the site of clutter. Our clients have been asking for features—we’ve added them. Keeping our brand and site at the forefront is important to us.
These changes have been radical, but necessary. Now, we can do our products justice, with all new product photography and large images as a central part of the site.
We love our new identity. It better reflects our extra-mile service and the galleries and professionals we support.”
About Point101:
With over ten years’ experience, Point101 is an East London fine art and photography printer. They provide high-quality printing and mounting and support projects and exhibitions. www.point101.com
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